Alzheimer’s Association – Community Spotlight


On December 19, 2016 PromoSpark adopted a 4lb, 18 inch baby boy named Johnston.

It may seem odd for a company to “adopt” a baby – but let us explain, and you may find you want to adopt one too!

This baby is a therapy doll to an Alzheimer’s patient at Arden Courts of Winter Sprints in Winter Springs, Florida.  There has been a lot of research on the benefits of therapy dolls for Alzheimer’s patients, and studies have found that patients in the middle and later stages of Alzheimer’s find therapy dolls comforting.

People with Alzheimer’s disease tend to forget the most recent memories first.  So, having a doll often helps them find comfort in the memories they still have, like raising a child.  The doll provides sensory stimulation and can help improve behavior by reducing aggression and agitation.   As humans, we want to show affection, give love and receive love; therapy dolls provide Alzheimer’s patients a safe way to do that.

When asked about the dolls, Mindy Ross, an advocate for Alzheimer’s Awareness commented “I have seen firsthand how having a therapy doll can truly make a difference to those suffering from this dreaded disease.”

PromoSpark is honored to help provide a therapy doll for Arden Courts, and will continue to provide branded apparel and promotional products for events that support the Alzheimer’s community.

If you’re interested in supporting this incredible cause, we encourage you to visit the Alzheimer’s Association website.


Author: Sarah Johnston

Sarah is a hardworking business owner with big dreams and a bigger heart.  As a mom, wife and business woman – she understands that nothing in life worth doing is easy.