Client Spotlight – Corporate

CST

Author: Sara Linz

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Industry Info – A T-Shirt Story

From cotton fields in the U.S. to textile and sewing facilities abroad, a t-shirt’s story is all about building communities, inspiring connections and creating new opportunities.

Celebrate the journey of the humble t-shirt in our new video “A T-Shirt Story,” highlighting all the steps it takes to craft this iconic style.

Community Spotlight – Free Throws For Kids

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Free Throws for Kids Mission:
To show hope and God’s love to kids and families at Cincinnati Children’s Hospital in a very practical way.

How:
Each year the annual Free Throws For Kids event brings teams together who raise money benefitting FTFK. Each team signs up to shoot 500 free throws!

The money raised shows hope and love by doing two very special and unique things. First, we SURPRISE hundreds of kids and families throughout the year at Cincinnati Children’s Hospital by delivering care bags that include gas cards, toiletries, books, cafeteria gift cards and more.

Secondly, we will continue to supply the food EVERY month for the Ronald McDonald House salad bar that was donated by Free Throws for Kids in 2015. Each day, over 80 families now have a healthier eating option because of the Free Throws for Kids salad bar.

Families often times will drive hours from out of town to Cincinnati Children’s Hospital for the top rated care for their little ones. Necessities are second thoughts as they care for their sick children, so FTFK provides care bags filled with items like gas cards, toiletries, books, cafeteria gift cards and more. As the parents care for their kids, Free Throws For Kids works to care for the families.

They have delivered hundreds of bags since 2014. All of the funds raised go directly towards providing the bags. There are no paid staff, everyone works on a volunteer basis, including the core committee. Any left over funds go towards bags for next year or other things including providing a salad bar for the Ronald McDonald House in Cincinnati!

To learn more or to donate to Free Throws For Kids, please visit: http://www.freethrowsforkids.org

…let us not love with words or speech, but with actions and in truth.  1 John 3:18

 

The Screen Print Process

Screen print, vector artwork and automatic presses are all phrases you’ve heard when dealing with the custom apparel & promo products industry. But what exactly do they mean, and how does screen printing work anyway?

At PromoSpark, we use automatic presses in our print shop to produce high quality, custom printed apparel. The first step in the process is making sure we have vector art.

Vector artwork is created in Illustrator or Corel Draw and is artwork based on mathematical equations so it does not lose any integrity when scaling up or down. Ever zoomed in on a picture only to realize it’s so blurry you can’t make out the details? That’s exactly what we DON’T want to happen when printing your custom apparel!

Vector vs Bitmap Logo

So, we’ve got the vector artwork. Now how do we get it onto your custom shirts?

To put it simply, the artwork is printed to size on a large film. The film is placed along with the light sensitive screen into a large machine where it’s exposed, just like a film camera. The screen is ‘burned’ and what’s left is the outline of your artwork.

That screen is attached to on of our automatic presses, and the ink is applied, the shirt goes through the dryer, and voila! You have a beautifully printed shirt.

Not following? The diagram below might help!

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Check out our custom screen printed shirts here for even more information.

Spot Color vs. 4 Color Process Printing

If you’ve ever ordered custom printed t-shirts or promo products with your logo, you’ve probably heard the terms spot color and 4 color process. You probably silently nodded in agreement while your sales person told you which to choose, but not why.

Let’s decipher these together.

Spot color is the term used when screen printing individual, solid ink colors. Say you have a t-shirt design with a pink heart in the middle (Valentine’s day is coming up after all!), you’d be using a spot color to print. You have to use vector artwork design in Illustrator in order to print with spot color.

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When you have a photograph or an image made in Photoshop, that’s when you’d have to use 4 color process to print. This is just like newspaper print. 4 colors, cyan, magenta, yellow & black, are used to print small dots at different angles to achieve the final result: a beautiful image on your custom printed apparel!

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To design your own custom apparel online, visit PromoSpark’s Design Studio!

Community Spotlight

Meet the Butler County Board of Developmental Disabilities.

Through their efforts, hundreds of individuals and families are given aid in various ways throughout the year. PromoSpark is proud to be a community partner with them, volunteering and donating goods.

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Through events like Fast Breaks (pictured above) and soccer games for young and old (below), Butler County DD continues to support and enable through their FANS network: Friends, Allies and Neighbors.

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Jessi Hutson (pictured below), a FANS member, started her own non-profit: You Got The POWER. PromoSpark has worked with Jessi on t-shirts, sock monkeys, wristbands and more to help promote her amazing organization.

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For more information or to get involved, please visit: http://www.butlerdd.org

 

Business Basics – Email Etiquette

 

Do you have a coworker who has a heavy hand when it comes to exclamation marks? Unclear in his or her email message? Or perhaps in this day and age it’s overuse of an emoji. It seems as though email etiquette and communication have taken a back seat as more and more job environments go casual.

We can be casual at PromoSpark, but email etiquette and professional communication are key to making sure all orders are fulfilled correctly. Art proofs, sizes, shirt color and quantity are all sent via email between customers and the PromoSpark team.

Some tips that we practice are…

1. Brevity. If you’re reading this sentence you might be looking for a comma or a period coming up soon letting you know my train of thought is about to end however if you do not see a period or a comma I may start to lose you in your own train of thoughts and if you’ve made it this far you probably don’t remember how this sentence even started. Keep sentences brief and on point.

2. The Exclamation Mark. Think about the recipient of your email. If a PromoSpark sales rep is emailing a large client for the first time, it’s best to err on the conservative side. Exclamation marks can come across as yelling or even childish. Wait until you have a relationship with someone or they use one first to add in an exclamation mark.

3. Spelling. I can’t stress enough how important this one is. If you are sending a quote for custom printed polo shirts to a hospital, for example, will it increase or decrease your chances of winning the bid if there are spelling or grammatical errors? Take the 30 seconds and re-read before hitting send.

4. The Sign Off. Depending on the recipient of your email, you can use different phrases to close. ‘Sincerely’ is more formal and works great in an introductory email. A simple ‘Thanks’ is less formal, perfect for internal communication. For more personal relationships, tailor to the person you’re emailing. ‘Have A Great Day!’, ‘See You Soon’ and ‘Blessings’ work if emailing a closer contact.

Have your own tips? Share them in the comments below. Visit www.PromoSpark.com to see how we can help grow your business.

Race/Walk Directors – Save $200 Today!

We’re dedicated to bringing you the best quality custom apparel and promotional products. From our custom service to our high quality printing, we’re here for you and your race/walk event.

We’re offering a $200 incentive so you can see for yourself! See Tom, our race specialist, below for details.

You can call Tom at 1-800-319-3038 ext. 26 or email Tom.Badger@PromoSpark.com for details!

Make Your Race/Walk A Success!

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Did you know that the popularity of runs, walks and marathons has increased by 400% in the past 15 years?

In that time, apparel and promotional products have also become a staple at many of these events.

Whether it’s a 5k, 10k or marathon, tons of spectators and participants are there to enjoy your event, and you want them to come back next year! We can help you WOW your event participants with top-of-the-line, 100% custom products like t-shirts & apparel, gloves, goodie bags & much more!

Let us know how we can help make your event a SUCCESS!

– The PromoSpark Sales Team