Business Basics – Email Etiquette


Do you have a coworker who has a heavy hand when it comes to exclamation marks? Unclear in his or her email message? Or perhaps in this day and age it’s overuse of an emoji. It seems as though email etiquette and communication have taken a back seat as more and more job environments go casual.

We can be casual at PromoSpark, but email etiquette and professional communication are key to making sure all orders are fulfilled correctly. Art proofs, sizes, shirt color and quantity are all sent via email between customers and the PromoSpark team.

Some tips that we practice are…

1. Brevity. If you’re reading this sentence you might be looking for a comma or a period coming up soon letting you know my train of thought is about to end however if you do not see a period or a comma I may start to lose you in your own train of thoughts and if you’ve made it this far you probably don’t remember how this sentence even started. Keep sentences brief and on point.

2. The Exclamation Mark. Think about the recipient of your email. If a PromoSpark sales rep is emailing a large client for the first time, it’s best to err on the conservative side. Exclamation marks can come across as yelling or even childish. Wait until you have a relationship with someone or they use one first to add in an exclamation mark.

3. Spelling. I can’t stress enough how important this one is. If you are sending a quote for custom printed polo shirts to a hospital, for example, will it increase or decrease your chances of winning the bid if there are spelling or grammatical errors? Take the 30 seconds and re-read before hitting send.

4. The Sign Off. Depending on the recipient of your email, you can use different phrases to close. ‘Sincerely’ is more formal and works great in an introductory email. A simple ‘Thanks’ is less formal, perfect for internal communication. For more personal relationships, tailor to the person you’re emailing. ‘Have A Great Day!’, ‘See You Soon’ and ‘Blessings’ work if emailing a closer contact.

Have your own tips? Share them in the comments below. Visit to see how we can help grow your business.


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